Privacy policy
Last updated: January 14, 2026
Miaora Co operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Miaora Co is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect
“Personal information” means information that identifies or can reasonably be linked to you. It does not include aggregated or de-identified data that cannot reasonably be linked back to you.
We may collect the following categories:
Contact Information
Name, email, phone number, billing and shipping addresses.
Payment & Transaction Information
Credit/debit card numbers, payment method, payment confirmations, transaction details, refunds, returns, order history.
Account Information
Username, password, preferences, saved settings.
Shopping & Interaction Data
Items viewed, items added to cart or wishlist, abandoned cart activity, purchases, returns, cancellations, review submissions.
Communications
Customer support messages, survey responses, or direct communication with our team.
Device & Usage Information
IP address, device type, browser type/version, unique identifiers, network connection data, pages visited, clicks, referring pages, and general interaction metrics.
Inferences
Preferences or characteristics inferred from your interactions with the Services.
SMS-Specific Information
If you opt into SMS marketing or notifications, we collect your mobile phone number, SMS-related preferences, consent records, and data used to determine when to send messages (e.g., cart status, site events).
How We Collect Personal Information
We collect information from:
Direct Interactions
Creating an account, placing an order, opting into email or SMS marketing, contacting customer support, participating in promotions.
Automated Technologies
Cookies, pixels, tags, scripts, and similar tracking tools that monitor browsing behavior, cart behavior, and session activity.
SMS Abandoned Cart Tracking
To identify when a cart has been abandoned, our site uses cookies and similar tracking technologies to detect items you added, when you stopped the checkout process, and whether you returned.
This information is used solely to determine when to send cart reminder messages via SMS (if you have opted in).
Service Providers
Shopify (which powers our store), payment processors, shipping carriers, analytics providers, marketing platforms (e.g., Klaviyo), and other vendors acting on our behalf.
Partners and Third Parties
Such as advertising networks or platforms where you interact with our ads or content.
How We Use Personal Information
We use your information for the following purposes:
A. To Provide and Improve the Services
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Process and ship orders
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Handle payments, returns, and exchanges
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Manage your account
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Remember your preferences
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Personalize products or content
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Improve website performance and user experience
B. Marketing and Advertising
We use your information to:
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Send marketing emails, promotional SMS messages, and postal mail
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Personalize advertising on our site and across other websites
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Analyze campaign effectiveness
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Recommend products based on your browsing or shopping activity
You may opt out of marketing communications at any time (see Section 10).
C. SMS Marketing and Notifications
If you opt into SMS:
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We use your phone number to send marketing messages, transactional updates, and alerts.
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Our website uses cookies and plugins to detect cart activity and cart abandonment, which determines when SMS reminders may be sent.
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We maintain your SMS consent record, opt-in history, and preferences.
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SMS opt-in phone numbers and related data are NEVER sold or shared with unaffiliated third parties.
Miaora Co’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.
You can opt out of SMS marketing anytime by replying STOP.
D. Security and Fraud Prevention
Authenticate your identity, prevent fraudulent transactions, detect malicious activity, protect public safety, and secure our Services.
E. Customer Support
Respond to inquiries, provide assistance, and maintain our relationship with you.
F. Legal Compliance
Comply with applicable laws, respond to lawful requests, protect our rights, and enforce our terms and policies.
How We Disclose Personal Information
We may disclose your information:
A. Service Providers
To Shopify, payment processors, shipping providers, analytics platforms, cloud storage providers, and other vendors that help operate the Services.
B. Business & Marketing Partners
To partners who assist with advertising or audience insights. These partners use your information under their own privacy policies.
C. At Your Direction
For example, using social logins, sharing to social media, or shipping requests.
D. Within Our Company Group
To affiliated companies for operational purposes.
E. Business Transactions
In connection with mergers, acquisitions, bankruptcy, or asset transfers.
F. Legal Requirements
To comply with subpoenas, legal process, law enforcement requests, or regulatory obligations.
G. SMS-Specific Disclosure Requirement
As required by SMS compliance:
Any sharing or selling of personal information described in this Policy excludes SMS originator opt-in data and consent; this information is not shared with third parties.
Relationship With Shopify
Our store is hosted by Shopify, which collects and processes personal information to provide and improve the Services. Shopify may use data from your interactions across Shopify-powered stores.
Shopify is responsible for certain types of processing and responding to related privacy rights.
For details, see the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.
Cookies, Tracking Technology & Location Data
We use cookies, pixels, tags, and similar technologies to:
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Enable essential site functions
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Keep track of items in your cart
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Identify abandoned carts (for SMS reminders, if opted in)
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Analyze traffic and usage
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Personalize your experience
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Support advertising and retargeting
Location-Based Information
If you enable browser or device location settings, we may collect approximate location data (e.g., via IP address) to provide localized experiences or offers.
You may disable location access at any time.
Children’s Privacy
The Services are not intended for children under the age of majority.
We do not knowingly collect personal information from children. If you believe a child has provided information, contact us to request deletion.
Security and Retention
We use commercially reasonable security measures, but no system is 100% secure.
Information transmitted online may not be fully secure.
We retain personal information only as long as needed to provide the Services, comply with laws, resolve disputes, and maintain business records.
Your Privacy Rights
Depending on your location, you may have some or all of the following rights:
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Right to Access / Know
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Right to Delete
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Right to Correct
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Right to Data Portability
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Right to Opt Out of Sale / Sharing (for targeted advertising)
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Right to Limit Use of Sensitive Information (where applicable)
We honor Global Privacy Control (GPC) signals where required.
We may need to verify your identity before processing a request.
You may authorize an agent to submit requests on your behalf with appropriate proof.
For Shopify-related processing rights, visit the Shopify Privacy Portal.
Managing Communication Preferences
Unsubscribe through the link in any marketing email.
SMS
Reply STOP to opt out of SMS marketing at any time. Reply HELP for assistance.
Opting out of marketing SMS does not affect transactional or order-related messages.
Standard message and data rates may apply.
Complaints
If you have concerns about how we process your information, contact us using the information below. Depending on your jurisdiction, you may also have the right to appeal or file a complaint with your local data protection authority.
International Data Transfers
If we transfer your information outside your country, we use appropriate safeguards such as Standard Contractual Clauses or other lawful mechanisms.
Changes to This Policy
We may modify this Privacy Policy from time to time. Updates will be posted on this page with an updated “Last Updated” date. We will provide additional notice where required by law.
Contact Us
Email: clientcare@miaora.co
Phone: (909) 766-1527